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Customer marketing is the practice of developing and executing marketing strategies and tactics that are focused on existing customers rather than on acquiring new customers. The goal of customer marketing is to deepen the relationship between the company and its current customers, increase customer loyalty, and drive revenue growth by encouraging customers to make repeat purchases, upsell, and refer others to the business.

Customer marketing includes a range of activities, such as creating personalized communications, providing special offers, designing loyalty programs, and providing exceptional customer service. The approach can also involve collecting customer feedback and data to gain insights into their preferences and behavior, which can inform future marketing efforts.

Ultimately, customer marketing is about creating a positive and lasting impression on customers by demonstrating that a company values their business and is committed to meeting their needs. By doing so, businesses can build a strong base of loyal customers who will continue to support the brand and generate revenue over time.

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